A beauty company’s attempt at fashioning inclusivity appears to have backfired after a controversial transgender influencer featured on its podcast.
Ulta Beauty, a firm which has more than 1,200 beauty salons across the country, had attempted to showcase the diversity of women that use the brand, but were clearly not prepared for the backlash that followed as a result – and are now calling for the company to be boycotted.
During a digital campaign entitled ‘The Beauty Of …’ the podcast saw trans TikTok star 25-year-old Dylan Mulvaney, being interviewed by gender-fluid hairdresser to the stars, David Lopez about ‘all things girlhood’.
Dylan became known on TikTok for her ‘days of girlhood’ series in which she can be heard discussing things that she believes are ‘accessible’ to her as a trans woman.
Trans TikTok star Dylan Mulvaney has sparked a backlash against Ulta Beauty following her appearance on a podcast in which she spoke about ‘all things girlhood’
Mulvaney, right, was interviewed by gender-fluid hairdresser to the stars, David Lopez, left
They including finding love, being a performer, having a family and being a mother.
‘Now I know I can find love. I know I can still be a performer. I know that I can have a family. I want to be a mom one day and I absolutely can.
‘And that’s why the narrative still has a long way to go because when I was grieving Boy Dylan, I didn’t know those things were even accessible to me.
‘There much shame, so much stigma. I had this idea of trans-people and it was weird because I knew I was trans yet had transphobia of myself.
‘I was still judging the community and I’ve had to get over that. We gotta change it,’ Dylan said.
During the podcast as a whole Dylan details her transition while also explaining her background and how she grew up in an ‘extremely conservative’ family.
The backlash has been swift and severe with subscribers to the podcast unimpressed with some accusing Dylan and Ulta for showcasing her as likening womanhood as ‘something that can be worn like a costume’.
The backlash has been swift and severe with subscribers to the podcast do not appear to be impressed with some accusing Dylan and Ulta for showcasing her as likening womanhood as something that can be worn like a costume
‘Why didn’t you get a woman on? We are your primary target market, are we not?’ asked Twitter user, Kady, bluntly.
‘STOP TROLLING WOMEN You can hide the replies @Ultabeauty , but you can’t hide your contemptible contempt for women,’ tweeted Emmeline Wyndham.
‘Beyond parody.’ summed up another.
In one bizarre posting to TikTok, Dylan explains how she had been carrying around a selection of feminine hygiene products despite not being physically capable of menstruating.
In one bizarre posting to TikTok, Dylan explains how she had been carrying around a selection of feminine hygiene products despite not being capable of menstruating
Dylan Mulvaney attends New York Fashion Week last month
‘Day 75 of being girl – I’ve been carrying around tampons and pads for the past two months but I’ve never actually opened one up, so let’s do it. Woohoo!’ she begins before using a euphemism for vagina.
‘I thought the letters stood for small, medium and large based on the size of your ‘Barbie pouch’ but after Googling I found out it’s actually the level of your flow.’
Dylan was offered a paid partnership with Tampax to advertise the menstruation products, but the posting generated a host of angry responses, particularly among gender-critical feminists.
‘In case you’re wondering why such a visceral reaction to this thread, many of us are aware of just how disrespected we are by this person. Barbie pouch??? This must stop,’ tweeted Jennifer.
‘Barbie pouch!?! Wtaf. Getting your period unexpectedly, having painful periods for your whole life, seeing drs to try & figure out the cause with zero explanation and they’re calling it a Barbie pouch…’ wrote Millie Mae.
‘Glad he can carry around tampons like they’re fashion accessories, never having to experienced the misery of mensuration, especially as a ‘girl’in middle school, a character he mocks, added another.
The posting, like many others involving Dylan, generated a host of angry responses
Some online posters are suggesting they will no long buy Ulta products as a result with a number posting deliberately offensive remarks such as ‘she’s actually a man’.
Dylan’s TikToks documenting her ‘days of girlhood’ have accumulated millions of views.
In the videos, she is often seen doing and acting in excessively ‘feminine’ ways which are often perceived as representing harmful, sexist stereotypes.
While ‘being a girl,’ Dylan often attributes her womanhood to what she is wearing, her makeup, eating habits and dramatic emotions which lead to crying and binge shopping.
Ulta has now pleaded for dignity and empathy.
‘At Ulta Beauty, we believe that beauty is for everyone—and we kindly request that everyone be treated with respect on our channels,’ the company wrote in a statement.
The company has also been accused of hiding several of the replies on its social media channels.
‘We believe beauty is for everyone. And while we recognize some conversations we host will challenge perspectives and opinions, we believe constructive dialogue is one important way to move beauty forward,’ the company said in a statement.
‘The intersectionality of gender identity is nuanced, something David and Dylan acknowledge themselves within the episode. Regardless of how someone identifies, they deserve our respect.’